Entering the New Year, there was a mini-flood of blog posts about where centre-left leftwing blogging is going. Some of it was of little value, as it sees the blogosphere in terms than that initially ironic nomenclature suggests: a self-enclosed world where the height of attainment is a large readership and a large number of links back from other blogs with large readerships.
While Left Foot Forward (LFF) at least tried to make the link between blogging and the electoral fate of the Labour party, it seemed a little over-optimistic about the effects its meticulous and well-researched attacks on the Tories. Perversely, it fell to Guido Fawkes to point this out:
LFF is, and most of the right-wing blogosphere gives you credit for this, the best new offering from the left. But what do you think you will achieve electorally? My estimate is slightly more than zero.
Electoral achievement, in the context of the general election, was the subject of my preceding article on left blogging. In essence, the view I expressed in that is that in such a short time span there can only ever be a marginal effect, notwithstanding some of the short-term success that Will Straw quite understandably refers to in his comments. To a great extent I agree with Luke Akehurst:
Blogs, tweets and Facebook are actually more likely to be what loses a party the election than what wins it. Because as the Damian McBride affair showed, one ill-considered email or tweet or blogpost or Facebook status upset by a candidate or campaigner can provide a lot of ammo for the old-fashioned media to shred a party’s campaign with.
The link between blogging and more general activism, though, is a quite different matter.
My view is that there is huge and untapped potential for a casual link between internet and real world political activism on the left. The challenge is to work out what that causal link might be, and ensure that it works. I don’t think that’s been well enough done just yet, and this is what the rest of this post is about.
Even a decent analysis like that of Phil at AVPS drifts towards the easy assumption that building the left blogopshere will somehow, almost magically, translate into widened political activism, even though it is perfectly clear that current blog readers makes up a tiny, tiny percentage of the number of actual or possible activists, and even multiplying that readership tenfold is not going to make the percentage anything other than still very small.
It was good to see, then, our very own Dave Semple give proper attention given to how, if at all, blogging can positively influence socialist activism.
Dave first sets out his belief that “on the internet there exists, in one form or another, everything that could make blogging relevant for the Left”, before going on to assess the extent of the gap between what is still largely national politics-focused blogging and local action. He hits the nail firmly on the head when he says:
Framing the debate and setting the narrative are good aims, but activism must take place once we’ve established that narrative, or it will be for nothing. This needs to be done on a local level, because it’s of no use me knowing what’s going on in Liverpool or Edinburgh and wanting to help out if I can’t afford to travel the distance to be active on the ground.
In my view, this is a much more important step for leftwing blogging than anything to do with what is now being term ‘link love’ between existing bloggers.
The right control both local and national institutions, not least through the massive policy centralisation of almost all that is local, so they don’t need to develop locally independent action; their blogging job is simply to support the institutional structures already in place; for the left, the ONLY realistic way to create socialist momentum is via grassroots activism, independent but increasingly co-ordinated towards common targets through a process of incremental democratic centralism, designed to support rather than stymie local action.
All that sounds lovely, of course. But if it was all so straightforward, it’d be happening a bit more than it is now. Dave is right to point out nascent attempts at local activist blogging, such as took place around Visteon or Vesta, and likewise Phil’s ‘discovery’ of a local blog linked to activism in Newcastle, ‘Grey Matters’ is enough to encourage us that people recognise the potential of blogging as a means to stir up leftwing activity, but it doesn’t mean it will work.
As Phil says, the jury is out on the Newcastle blog, which hasn’t posted recently, and which in places looks like a nationally focused blog with local contributors (rather as my own Bickerstaffe Record was somewhat vaingloriously becoming little by little till I sought to bring a halt to the drift by moving to TCF with my wider burblings).
But in general, local leftist blogs linked to activism are not being developed. Any local stuff that there is out there is largely pretty sterile stuff, dedicated either to reflecting the worthiness of a local councillor or MP or to towing a party line, and is not there to encourage action; indeed, it can be argued that the ‘if there’s a problem contact me because I’m great’ approach, while understandable, actually militates against local activism except in terms of dragging out supporters at election time.
So if local left blog activity is not happening in the way many of us like it to, it behoves to ask why, and what can be done about it.
In my view, there is one big barrier to progress on good activist-focused blogging, and again Dave hits the nail on the head:
It may seem contradictory, but the more local one tries to focus, the more resource- and personnel-intensive the endeavour will be…… Obviously a knotty problem. Some of the measures outlined above require skills that are not in abundance to be provided by all activists, such as coding, and are expensive….. I do not think efforts like the above can be made in isolation, except under the exceptional circumstances of people with a great deal of time (and money) on their hands, or the sheer will to engage – like Kate Belgrave does with her pieces on Skelmersdale and other topics.
I agree entirely, and I agree entirely with Dave’s closing words to that post ‘More thought necessary’. That’s the reason for this post.
What is needed to get local activism-focused left blogging going properly can be summed up under the following sub-headings:
1 Costs, funding and content
We need a clear and ‘here is what we do on day one’ plan to get the right number of the right kind of people with the right kind of people on the right kind of living wage, working from pilot phase towards an ambitious but manageable target of national coverage.
My initial workings suggest that a local blog covering a population of 30-40,000 people might be able to survive on turnover of around £80,000 per year inclusive of a living wage for two staff and operational costs, but exclusive of delivery costs (see below) which will need to remain volunteer based in the short term. (As a comparator, this article suggests that Left Foot Forard is operating on a budget of about £100,000 per year.)
Initially, although I agree that in the longer term these costs should as far as possible be covered by worker organisations like trade unions (and thereafter a Labour party more open to wider left engagement), the reality is that funds may need to be raised friom charitable/employment creation sources (see, for example, this kind of opportunity coming along in Wales), and from very local advertising.
At the heart of all of this is the idea that a local left blog needs to attract a wide enough readership to make it sustainable, and underpinning this will need to be a coherent strategy for making leftwing approaches to news accessible and ‘newsworthy’ while retaining the overall commitment to an identifiable leftwing cause. It will be all to easy to slip into an easy but ultimately self-defeating populism in order to attract readership (I know, I’ve done it), and a reflexive editorial hand and, perhaps even more important, an openness to critique and comment of the type to which blogs like Though Cowards Flinch aspires.
2 Legal form
We need a discussion and agreement on the best legal form for local blog set-ups and for an accompanying national network; the legal status should allow both maximum opportunity for fundraising while at the same time guarding ensuring worker control of the overall direction (an Industrial Provident Society is possibly the best form, but may incur larger set-up legal costs than an ‘off the shelf’ Community Interest Company)
3 Blog targeting
A clear, replicable methodology for the development of local blogs of the appropriate size and reach is essential, but with the right level of flexiblity built in to suit local circumstances (e.g. blogs in small towns with two or three major employers will have a different approach to ones in ‘dormitory’ suburbs on the edge of cities.
4 Beyond the blog medium
There needs to be a commitment to move beyond the web-based confines of the blog and expand into suitably adapted, regularly distributed hard copy versions of blogs for specific ‘awareness raising’ periods of time at the end of which might follow a blog ‘opt in’ campaign in order to maintain the direction and energy.
There also needs to be a commitment to getting blog-generated information and propaganda into areas which are or have become depoliticised; that is, there should be a move beyond house-to-house coverage, with the inevitable coverage dominance of local ‘community’ issues and towards workplaces and other environments in which class relations and rightwing hegemonies can be highlighted (e.g. benefits offices). This, naturally, may mean some confrontation with authority.
To an extent, such a move should look to reverse decisions made by political parties made in the 1970s/80s to focus their literature and campaign efforts on the household rather than the work unit (e.g. the SWP changed its branch structure from workplace to geographic in the early 1980s), while still recognising the changes in the way the economy runs in the early 21st century.
5 Integration with other media
We need a method for blog development which takes into account the different strengths of existing local and regional media across the country so that impact is maximised. For example, in Liverpool, where the Echo retains a per capita readership and ‘opinion dominance’ far above many other cities of the same size or bigger (cf. the fading Manchester Evening News), there will be a case for influencing and feeding that paper, whereas in other places blogs should simply seek to fill a political comment vacuum.
Secondly, once the initial pilot blogs are set up, there needs to be an engagement with the NUJ about union membership for these paid bloggers, so that they can benefit from the solidarity, support, and access to training available to members.
Finally, there needs to be at least some thought about how this collection of new local left blogs might relate to existing leftwing publishing ventures e.g, Red Pepper, not just in terms of cross fertilisation of writings so that journalistic skills and grassroots experienced are exchanged, but also in terms of possibilities for joint financing for expansion of depth and reach through additional paid staff.
In many ways, what I set out above is the bones of a social business plan, and if I were to sit down for a day with these notes I’d have a fully costed, well-laid out plan which would form the basis of initial applications for start-up costs. The only slight drawback is that no-one would read it.
What’s needed as a step prior to this is for a group of blogger activists and sympathetic journalists to come together, in much as the same way as the failed (but useful in terms of learning) attempt in late 2008/2009 to set up LeftNewMedia, but with a specific aim of agreeing the basic of a business plan, identifying areas for initial pilot work, and getting on with the fundraising work to make it happen within a realistic timescale.
All of this is possible. I’ve set up and battered into initial shape more social enterprise ideas now than I’m comfortable remembering (I’m a great kick-starter – just don’t ask me to complete and finish stuff), and I know there’s a model which will work in here, though I also know it won’t come without big methodological, financial and most of all political challenges when circulation needs dictate one line, but political integrity demands another.
You want to join in? If so, I’m happy to meet up (in London if need be) at a weekend towards the end of February. I’ll need a room, some flipcharts and a bumch of committed activists willing to do what they agree to try and do according to a timetable they’ve agreed to. I’ll take it from there.
Yes, of course it’s ambitious. Of course I’m going out on a limb. Of course it may come to nothing again. But it might not. Sign up in the comments box below. Or argue.
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