Perhaps Ed Miliband is on to something pitching to the squeezed middle.
I’ll explain.
Reduced to the confines of dusty academia, Dr Matthew Roberts at the Sheffield Hallam Univeristy, in 2006 wrote an essay entitled ”Villa toryism’ and popular Conservatism in Leeds, 1885-1902′, for the Historical Journal in which he talks about the complexities of Victorian popular conservatism.
He starts by unpacking the title of the essay, explaining the term Villa Toryism as one expressed by Lord Salisbury to describe the almost certain fact that the Conservative party had captured the hearts and minds of the urban and suburban middle class, who in their outlook were rather more anti-liberal (and anti-socialist as a standard) than pro-conservative.
Dr Roberts finds this explanation too simple, and too naive of the context.
Before going on to describe the role undertaken by the darlings of 19th century Conservatives in setting about a popular programme, he asserts: “Historians are still largely in the dark about suburban conservatism”.
Wisdom had it that the electoral success of the Conservative party back then relied heavily on low turnouts – which alleviated matters of appealing too much to the lower orders.
But Dr Roberts contends that much attention was made on knitting together different strands of popular conservatism.
One of the attractions, Dr Roberts posits, was the Leeds Conservative WL Jackson’s fondness for cricket.
Fast forward to today and the Conservative party are led by someone very engaged with the sentiments of the popular conservatism of the nineteenth century, and are also (not just by virtue of coalescing with the Liberal Democrats) very suburban.
The progressive conservatism, to which David Cameron avowedly subscribes, might be best summarised (indeed for a short time was summarised) by this statement of Philip Hammond, now Defence Secretary, in 2008: “sharing in the proceeds of growth”.
The quote is made up of paternalism, is no challenge to laissez-faire capitalism, but rather a re-capitalisation model – ideas of which can probably be directly attributable to the progressive conservative think-tank projects of the day.
To analyse Cameron’s electoral base, we see the suburbs catered for, an appeasement of Whiggish sentiment, and possibly the post-Basildon Man (now that he lives in Billericay, wears a pink shirt but insists isn’t gay, and likes the manner in which Cameron speaks).
The right, and especially the existing working class right (which incorporated the aspirational, working class conservative Basildon Man) is not catered for, which may be why the Tories have lost nearly 1 million voters to the United Kingdom Independence Party since the general election, compared to Labour’s 170,000.
For obvious reasons neither are the right catered for by the Labour party. The appeal to populism may be slightly too Blairite for Ed Miliband, but the assumption that the working class will vote Labour is obviously not (or in other words Polly Toynbee’s nose peg can be loosened, just slightly).
Though unlike with Blair, the economic game has changed. The assumption that the working class will vote for the Labour party, despite their main electoral targets being the squeezed middle, is slightly safer since we are no longer agonising over newly de-regulated banks.
The Brown years have passed us by – we are still in its shadow (and I dare say the Tories like it there), but rhetoric on the city will become less lenient from both sides.
The problem for the Tories is that under Cameron their politics are paternalistic and suburban, but the electorate is not. As a quick look at the e-petitions list will tell you, as well as yougov polls, what gets lots of voting people worked up is immigration, jobs and the EU.
Local Tory branches reflect these things more, and the national party may have to reflect that if they want to win a majority.
This change in tack is likely to happen anyway, but if Hague has any historical sense, he’ll remember what happened to him when he wanted to lower the age of consensual homosexual sex to 16 as leader of the Conservatives, and see the resignations of his comrades to Ukip as a wake up sign.
In order for the Conservative party to be electable, they have to appeal to their toxic constituency who have little time for their current Disraeli nicities.
When Cameron does change tack, to stop mass resignations from the right of his party, Ed Miliband will have two options: submit to the non-populist working class (which is as ill-defined as that), or show that he is the real man for middle.
The noble thing would be for Ed to do both; the depressing and more electorally favourable thing to do is to match Cameron’s hypothetical appeal to populism and say stuff you might read during the campaign trail of a euro election in the Daily Mail.
In short, Ed is stuck between a rock and a hard place. Today’s Tories are social luvvies with a toxic fanbase who probably hate that lot the most.
Watch this space: Cameron will have to move to the right, capturing the High Tory right and populist Tory far right in his stride. Until then Ed will have to play safe with the squeezed middle – but then, he may also have to stay there too.
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